The Citroën special editions DM was designed to visually show that the special editions were
not only cool looking, but due to their air-con as standard with every model in this piece, cool inside the car too.
The maltese-cross style DM helped sustain interest by creating a page-by-page fold out of information. This helped Citroën convey each key message in turn.
Freezing cars in ice is challenging – especially when brand guidelines won't allow obstruction to any of the vehicles.
