The brief was to create a DM piece to send to ex-customers, to win them back to British Gas Business.
The 'Hearing Test' parody was designed as an ice-breaker, to talk about how things had changed since they’d left – that BGB had 'listened',
The direction was simple – create a mock hearing test including logo, manila envelope, duplication paper showing the hearing test results, and a formal letter underneath with a renewal quote.
