Andrew Budell Design & Art Direction
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Vocalink

Press advertising campaign for the UK national payments infrastructure.
  • Vocalink 03
  • Vocalink 01

    • Painting by numbers
  • Vocalink 02
  • Vocalink 03
Project Details

Agency: JJ Marketing

Client: Vocalink

In: Art Direction, Illustration


VocaLink is a specialist provider of transaction services.
Their clients include banks, their corporate customers
and Government departments.


VocaLink technology powers the Bacs and Direct Debit schemes as well as connecting the world's busiest network of over 65,000 ATMs through the LINK scheme. On a peak day, their automated payment platform processes
over 90 million transactions, over half a billion in a month and
9 billion in a year.


The direction of the Campaign highlights the efficiency of a VocaLink transaction through working together. The illustration visually shows the binary code of a transaction


Each number in the illustration was coloured individually to maintain authenticity. There were no effects, just meticulous attention to detail.